Who is Chris Cardell?
“Chris Cardell is a trusted advisor to business owners across the world on Marketing, Internet Marketing and Entrepreneurial Success. He shows business owners, managers and the self-employed how to win more customers and increase their profits using Advanced Marketing, Advertising and Internet strategies.” – CardellMedia.com
This list will simply be an overview of what he talks about in his DVD, but does give many of the ways to get more customers, traffic to your website, leads, etc. It doesn’t mean that you have to use all of them. It just gives you a birds eye view of what methods you can use – and must master – overtime. I am still learning.
In the DVDs he goes into each of the 77 ways in more depth.
These two free DVDs are amazing and I can’t recommend them highly enough. When I watched them I listed all 77 ways as a reminder to myself.
I’m happy to share them with you here:
- Focus on uncovered leads.
- Use multiple follow on lead (Up to seven times)
- Use referral systems.
- Use supplier referrals.
- Use referral marketing campaigns.
- Improve your sales skills.
- Learn to overcome objections.
- Learn to ask for the sale.
- Send more emails.
- Make sure emails are opened! (The title of the email being the most important thing.)
- Test a daily email service.
- Use direct mail. (This is mail in the post.)
- Hand address direct mail.
- Test a tester copy on envelope.
- Send bulk mail.
- Test postcards.
- Use testimonials.
- Use video testimonials.
- Get good at direct selling – knocking on doors.
- Use teleseminar and conference calls.
- Put together live events.
- Use live online meetings.
- Use conferences and trade shows.
- Use banner and display ads.
- Use Facebook adverts (50% of Facebook users spend 30 minutes a day on Facebook).
- Use newspapers and magazines.
- Get more customers for the same or lower cost.
- Remove white space as much as possible on ads.
- Make font smaller in ads.
- Make compelling offers and great calls to action.
- Test more than one way.
- Use small ads in magazines.
- Use pay-per-click ads.
- Obsess about increasing click-through rates on ads.
- Write separate ads and test them against each other.
- Combine online and offline marketing.
- Use telephone marketing.
- Serve and do not sell!
- Use deadlines with offers.
- Add bonuses with products.
- Cut the cost of advertising.
- Buy ad space just before copy deadline (day before).
- Use recession in your favour. Cheaper ads.
- Get someone to buy ad space for you.
- Make use of joint ventures.
- Become time ruthless – delegate more stuff.
- Use the AIDA principle – Attention, interest, desire, action.
- Use free trials.
- Expand geographically.
- Expand product range.
- Expand to other businesses.
- Test permission marketing.
- Measure and test marketing.
- Make use of the 80/20 principle. How can I get more really good customers (20%) who make 80% of the profits.
- Use strong guarantees.
- Sell benefits not features.
- Always network with people.
- Do public speaking.
- Use free public relations advertising.
- Use press releases.
- Piggy back off news stories.
- Use local radio.
- Use premium prices for more well-off customers.
- Offer payment plans.
- Use radio advertising.
- Make use of contact lists.
- Niche down.
- Use online video.
- Use re-marketing.
- Make use of bundling. (Make packages with many products.)
- Reshape the core product or service – change quality or quantity.
- Get other businesses’ non-buyers.
- Become an authority.
- Write and publish book(s). This creates even more authority.
- Just take any kind of action and implement. Don’t try to be perfect.
- Understand that the real business you are in is the MARKETING business.
- Re-activate old/lost customers.